‘Tis the Season: Sunkist® Invites Shoppers to Celebrate Holiday Nostalgia with Fresh California Navels

December 1, 2025 – Valencia, Calif. — With the holiday season in full swing, Sunkist Growers is bringing back a timeless tradition with the return of its limited-edition 10lb holiday-themed carton and quarter bin for Sunkist® Navel oranges — a festive nod to the citrus gifts that have brightened tables and stockings for generations.

Wrapped in festive, eye-catching illustrations, this year’s merchandising suite taps into seasonal memories while supporting strong in-store storytelling. With citrus long viewed as a cherished holiday offering — from stocking stuffers to centerpiece bowls — the refreshed holiday carton is both a nod to tradition and a turnkey retail solution.

“From merchandising to marketing, this program continues to deliver,” said Cassie Howard, Sr. Director of Category Management and Marketing at Sunkist Growers. “Last season’s holiday carton drove a 24% lift in Navel orange volume versus the year prior, proving that classic packaging with fresh storytelling still resonates with today’s shopper.”

According to Numerator’s 2025 Holiday Preview, 93% of U.S. consumers plan to celebrate at least one major holiday this season, with 68% celebrating three or more — reinforcing the demand for festive grocery purchases. With inflation still shaping consumer habits, citrus presents a unique opportunity: it’s affordable, nutritious, and deeply tied to holiday traditions. From immunity-boosting benefits to giftable appeal, oranges remain one of the most versatile seasonal staples in the basket.

The 10lb carton is ideal for big promotions, while the festive quarter bin provides a flexible in-store solution for displaying bulk citrus on promotion and merchandising citrus across departments.

Whether gifted, juiced, or simply enjoyed out of hand, Sunkist® Navels remain a timeless symbol of holiday cheer — rooted in more than 130 years of California farming tradition.

Contact your local Sunkist sales representative to learn more about the holiday program.

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Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned and operated by more than 1,000 growers made up of family farmers growing citrus in California and Arizona. For more information, visit www.sunkist.com.

SUNKIST IS A REGISTERED TRADEMARK OF SUNKIST GROWERS, LLC. ©2025. PRODUCE OF U.S.A. ALL RIGHTS RESERVED.