Sunkist Brings Purpose-Driven Citrus, Grower Stories, and Retail Innovation to IFPA

With two booths and three flagship programs, Sunkist spotlights multi-generational growers, citrus category leadership, and retail-ready activations for the new season.

October 13, 2025, Valencia, Calif. – Sunkist Growers Inc., the longest-standing citrus cooperative in the nation, returns to IFPA 2025 in Anaheim with a bold message: Welcome to the Co-Op—Powered by Growers, Driven by Purpose. With two engaging booths spotlighting category-driving citrus programs, the cooperative is celebrating the return of the California citrus season while showcasing a lineup of merchandising tools, shopper insights, and purpose-led activations that bridge the gap from grove to shelf.

Sunny Days Ahead: Caras with a Cause, Holiday Nostalgia, and Purposeful Citrus Promotions

At Booth 3039, Sunkist is putting purpose front and center with the return of its Power with the Pink Orange™ campaign, created in proud partnership with National Breast Cancer Foundation (NBCF). The Cara–focused initiative pairs standout specialty citrus with a shared mission to support those impacted by breast cancer—evolving into a platform for awareness, education, and impact. This season’s program includes limited-edition pink ribbon packaging, new educational resources, and retail storytelling tools that deepen shopper connections and drive discovery. This season also introduces a new optional match program for retailers to further amplify the program and cause.

“Purpose is at the core of everything we do, and flavor is what brings people to the table,” said Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers. “We’re proud to showcase the impact of our growers, our community partnerships, and of course—our Caras, just in time for the peak of the California citrus season.”

Cara volume sales are up 29 percent compared to a year ago, with the 3lb Cara bag growing 12 percent versus YAGO. Sunkist remains the top brand for both total Cara volume and 3lb Cara sales—underscoring the strength of the variety and the trust retailers and shoppers place in the brand.

Visitors can also enjoy citrus-infused recipes curated by Anaheim-based foodservice partners, highlighting the versatility and flavor-forward appeal of Sunkist citrus.

The booth also features Sunkist’s expanded Holiday Citrus toolkit—including reimagined 10lb Navel cartons, nostalgic display features, and merchandising tools designed to help retailers activate the season with ease and emotional resonance. From holiday storytelling to impulse-driven displays, Sunkist is making it easier than ever to bring tradition back to the produce aisle.

Shine Bright with Sunkist Cali™ Mandarins

At Booth 2097, Sunkist Cali™ Mandarins take center stage. Grown only in California, these peak-season mandarins are back with their signature ease, snackable size, and trusted quality—traits that continue to resonate with families and on-the-go shoppers looking for simple, healthy options.

According to a recent Sunkist-commissioned study, consumers overwhelmingly praised Sunkist Cali™ Mandarins as sweet, easy to peel, and perfect for on-the-go snacking. Nearly 90 percent said Sunkist Cali™ Mandarins were better than the brands they usually buy, and 93 percent reported they want to purchase them again. Shoppers also noted the packaging design stood out on the shelf and was easy to find, boosting discovery.

Retailers will experience the launch of the new Seasonal Star campaign, which features kid-friendly POS, playful branding, and flexible merchandising designed to spark discovery and build repeat purchases.

“Our Seasonal Star campaign for mandarins was built to meet shoppers where they are—driving trial through in-store activations and turning that into repeat purchases with a great-tasting product.  We are excited to bring our Sunkist Cali™ Mandarin character to life with our retailers and our consumers,” added Howard.

Contact your Sunkist sales rep to learn more about merchandising and seasonal opportunities designed to connect with today’s shoppers and bring our grower stories to life in-store.

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Sunkist Growers is a citrus marketing cooperative, founded in 1893, which is owned and operated by more than 1,000 growers made up of family farmers growing citrus in California and Arizona. For more information, visit www.sunkist.com.

All Rights Reserved. Sunkist is a registered trademark of Sunkist Growers, Inc., USA © 2025