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Sunkist is a not-for-profit marketing cooperative entirely owned by and operated for the 6,500 California and Arizona citrus growers who make up its membership.

Cooperatives give producers clout. In today's competitive international market, an independent grower stands alone against the competition. As a member of a cooperative, each individual grower joins with other growers to gain a mutually larger market share. A cooperative of growers together can do many things that a grower alone cannot afford to do — develop a worldwide market, promote a brand name, access a global transportation system, develop comprehensive research capabilities, and gain governmental access to overseas markets — to name a few.